The oldest district of the Fuorisalone – the first one since “way back” in 2001 – Tortona is gearing up for the Milan Design Week 2024 edition (April 16-21, 2024). Needless to say, the program is filled with many appointments, from Superdesign Show – Superstudio (full program here) to Tortona Rocks (full program here), including locations and events that rightfully earn a spot in your agenda, like the ever-present BASE. Collectives, monographs, exhibitions, and installations – the choices are endless.
Among industrial buildings from the early twentieth century, now restored for some time with refined contemporary concepts, and spaces in which to get lost, among countless names of the avant-garde design scene, the historic neighborhood behind Porta Genova welcomes the most creative imagination, in a leitmotif that tells of a desire shared experimentation. But not just that. We can also see the rediscovery of a décor with vintage features which today finds new avenues of expression. The Tortona district includes: via Tortona, via Savona, via Stendhal, via Bergognone and surrounding areas. Per raggiungerlo in metro, la fermata è M2 Porta Genova FS.
WHAT TO SEE
1st (FIRST) – IKEA – new collection exhibition
At the Visconti Pavilion, the Swedish brand presents an exhibition event that explores “firsts”. Inside the space, designed by the architect Midori Hasuike and the spatial designer Emerzon, we will be told what happens when you go to live alone for the first time, a fundamental step in everyone’s life, different from person to person. Furthermore, the location will host a bistro with ad hoc culinary products and in the evening it will be the focus of a rich musical program, different every day.
Fuorisalone: Padiglione Visconti – Via Tortona 58 – M2 Porta Genova FS | Tram 14
Dates and times: press preview 15 April 2024/h 11:00-12:00 – open to the public/h 14:00-16:00
16-20 april 2024/h 10:00-00.00
21 april 2024/h 10:00-18:00 – ikea.com
ATELIER MIRAGE – new collection
An immersion in the design of Mirage ceramic surfaces with the presentation of the latest projects, in collaboration with famous designers and architects. An immersion in the design of Mirage ceramic surfaces with the presentation of the latest projects, in collaboration with famous designers and architects.
Fuorisalone: Superdesign Show | Superstudio Più – Via Tortona 27 – M2 Porta Genova FS | Tram 14
Dates and times: 15-21 april 2024/h 10:00-20.00 – mirage.it
CERAMICA DOLOMITE – THE UNUSUAL USUAL – new collection
A history of excellence since 1965, emblem of Made in Italy quality, presents the new collections designed by Nilo Gioacchini: essential shapes and purity of lines. The sanitary fixtures discover a contemporary elegance, versatile and timeless, capable of communicating with any style.
Fuorisalone: Magna Pars – Sala Quintessenza – Via Tortora 15 – M2 Porta Genova FS | Tram 14
Dates and times: 16-21 april 2024/h 10:00-20.00 – ceramicadolomite.it
DESIGNBLOK COSMOS – exhibition
Ten glass works created by ten contemporary Czech designers, as many conceptual approaches representing different visions, styles and generations. Glass, a traditional material of the Czech Republic, is the protagonist in an audiovisual exhibition presented in a metal space capsule, mounted on a vehicle.
Fuorisalone: Superdesign Show | Superstudio Più – Via Tortona 27 – M2 Porta Genova FS | Tram 14
Dates and times: April 16-20, 2024, from 11:00 am to 9:00 pm
21 april 2024/h 11:00-18:00 – designblok.com
FUORISERIE | tangible – intangible | CNA – new collection exhibition
CNA, the National Confederation of Crafts and Small and Medium Enterprises, presents the second edition of the exhibition event, this year with the theme “tangible-intangible”. Specially selected designs with high artisanal value, accessible through augmented reality technology: a 360° immersive and sensorial experience.
Fuorisalone: Superdesign Show | Superstudio Più – Via Tortona 27 – M2 Porta Genova FS | Tram 14
Dates and times: 15-21 april 2024/h 10:00-20.00 – cna.it
GEBERIT – WATERSCAPE – new collection exhibition
A multimedia installation in the Superstudio Lounge, an experiential journey into the Geberit universe curated by NEO (Narrative Envitoments Operas) where it will be possible to discover, in an interactive way, the novelties of the three worlds of the brand: toilet, sink and shower area.
Fuorisalone: Superdesign Show | Superstudio Più – Via Tortona 27 – M2 Porta Genova FS | Tram 14
Dates and times: press preview 15 april 2024/h 15:00-20:00
16-19-20 april 2024/h 11:00-21:00
17-18 april 2024/h 11:00-18:30
21 april 2024/h 11:00-18:00 – geberit.it
MIDJ – new collection
All the latest collections of the brand, including the Mys line created in collaboration with the Spanish designer Beatriz Sempere. A tribute to the Swedish philosophy of the same name which teaches us to feel good about ourselves, seeking well-being and happiness in small things. A new romantic and enveloping vision, with refined vintage features.
Fuorisalone: Opificio 31 | Showroom 31 – Via Tortona 31 – M2 Porta Genova FS | Tram 14
Dates and times: 15-21 april 2024/h 10.00-21:00 – midj.com
NOROO GROUP – HONG CHUL WONDERLAND – exhibition
Leading Korean brand in the color sector presents a project in collaboration with the Spanish artist Okuda San Miguel. The façade of Officina 31 will be covered in new colors selected by NOROO and used by the street artist in a work with great visual impact, capable of describing the latest visions and chromatic trends.
Fuorisalone: Opificio 31 | Showroom 31 – Via Tortona 31 – M2 Porta Genova FS | Tram 14
Dates and times: 15-21 april 2024/h 10.00-21:00 – noroomilan.com
THE PLAYFUL LIVING – A CASA OVUNQUE ’24 – new collection
The third edition of an event that talks about the new concept of hybrid spaces for hospitality is underway. The 2024 theme is Human Technology, or technology at the service of people and private and public spaces. The project unfolds in 5 spaces dedicated to the culture of living and living well.
Fuorisalone: Via Savona 35 – M2 Porta Genova FS | Tram 14
Dates and times: press preview 15 april 2024/h 11:00-20:00
16-20 april 2024/h 10:00-20:00
21 april 2024/h 11:00-19:00 – theplayfulliving.com
UNFOLD – DOMUS ACADEMY MILANO – exhibition
Domus Academy presents an exhibition-event that brings together students and design schools from all over the world. Six universities and as many perspectives united by a single theme to give space to young talents: “Unfolding complexities”. The universities involved are: BAU College of Arts and Design in Barcelona, College for Creative Studies in Detroit, Slovak University of Technology in Bratislava, Strate Ecole de Design in Sèvres, Nottingham Trent and Xi’an Jiaotong-Liverpool University. Also on display are the projects of the students of the Masters in Product Design, Service Design and Visual Brand Design of Domus Academy.
Fuorisalone: BASE – Via Bergognone 34 – M2 Porta Genova FS | Tram 14
Dates and times: press preview 15 april 2024/h 10:30-19:00
16-20 april 2024/h 10:30-20:00
21 april 2024/h 10:30-18:00
Panel Discussion ‘”Design for complexity: systems ambiguity and sense-making’”
18 April 2024/h 17:30 – domusacademy.com
On the cover, Simone Guidarelli x Officinarkitettura Souvenirs de Voyage Bamboo – FUORISERIE tangible – intangible | CNA.
