Milano Home 2024 – creative hub

by Redazione

A journey through exhibition projects, installations, dedicated spaces and multi-sensory paths, but also training workshops and new aesthetic narratives projected into the future.

From tableware to fragrances, from decoration to concept gifts: the countdown is winding down for Milano Home – from 11 to 14 January 2024 at Fieramilano (Rho) – the new event where you can discover trends and products, ideas, innovations and all the excellences that stand out for design and uniqueness, with great respect for sustainability. A truly sensorial and dynamic journey that showcases the latest news in home style but also Italian and foreign artisan skills through four macro-areas: Vibes, Mood, Elements and Taste which host the Creative Hubs, in an unprecedented experiential story and shared.

Epistolare – ©Milano Home

VIBES

It is the place to find trendy and stylish proposals that involve all the senses, discovering the proposals of its creative hubs.

Nappa Valley: a multisensory journey through the beauty of the textile universe and its ability to excite.
Orange Vibes: a series of olfactory aperitifs and multi-sensory experiences where you can best develop product knowledge and new business opportunities.
Future Tradition: a space that talks about the world of fashion and the world of textiles through the suggestions of the Archive of the Fashion Research Italy Foundation.

Kosta Boda – ©Milano Home

ELEMENTS

It is the pavilion that looks to the future of Milano Home as a place of international excellence in the home décor sector. The excellence of porcelain, silver, crystal and glass is on display.

Manifatture in Scena: curated by Ulderico Lepreri, an expert architect and connoisseur of the Art of the Table, presents some of the most prestigious brands that have marked the history of the Art of the Table over the centuries.
NoveBotteghe Convergenze Materiche: created by gumdesign, it is an exhibition project that hosts 9 companies that tell their story, their production and their know-how through the material and its processing, the technique and applied creativity.
The Green Circle: the square dedicated to sustainability and research with innovative brands and products that express quality, ingenuity, respect for the environment, and productive rigor.
The Glass Island: a floating island on which works of traditional and contemporary taste are exhibited, created by Murano glass masters.

Amaranta by Ichendorf Milano, photo Alberto Strada – ©Milano Home

MOOD

It is the area that highlights all the styles that characterize living spaces today. Ideas and inspirations for the home, to meet the needs of customers of every generation.

Spazio Favini: theater of some training workshops of the Retail Evolution Academy program, dedicated to the theme of Visual Merchandising and the world of home staging.
Ki-Life: space dedicated to companies nominated for the Ki-Life Sustainable Award.

SS Pharmacy Annunziata1561, Arti Maggiori collection – ©Milano Home

TASTE

Table and kitchen objects for new convivial experiences. Hospitality as a true art form.

Taste Experience: in-depth knowledge of the products, the relationship between people, sharing through events, become strong points for shops that want to continue to grow. Brand Power®, an initiative, created by Milano Home in collaboration with Promotion Magazine, is dedicated to the theme of rewards.
The Book Plaza: the lounge to relax and meet the authors of the Retail Evolution Academy, discover new inspiration for your business, learn about the most useful books for training and inspiration.

Milano Home 2024
Where: Fieramilano (Rho) – M1 Rho Fiera.
When: 11-14 January 2024
Exhibitor info – online ticket office

Origine, Marmi Faedo + Greencorks artisans, design Gumdesign – ©Milano Home