There is a part of the world of design and craftsmanship that risks disappearing silently. Not for lack of quality, vision, or expertise, but because the conditions that allow them to be found and supported are often lacking.
Small, excellent businesses struggle to survive or quietly close, simply because they don’t produce enough, don’t fit into industrial logic, or aren’t intercepted by the global market.
Artisans who produce fifty pieces a year instead of fifty thousand, who work with time, with material, with memory, are ignored by platforms, chains and systems designed only for scale. The result is an irreversible loss: techniques that become extinct, workshops that disappear, objects that will no longer have a future because no one knows they exist.
This is where our choice comes from: using editorial space as a tool for protection. Telling stories to safeguard a heritage that is also ours, because the risk is not just losing beautiful objects, but losing entire alphabets of making.
And we won’t stop at the story. We’ll go a step further: we’ll work to ensure that those objects truly find a home, meeting those who know how to recognize them, use them, and love them. Because when the right object arrives in the right place, it makes its owner happy and, at the same time, allows its creator to continue to exist.
Soon, from the story to your homes.
Happy reading.
Anna
In copertina: Famille di Arianna De Luca – photo by Flavia Rossi
