Communicating sustainability – beyond marketing
An interview by Evi Mibelli with Riccardo Leporini, sales director of Cinelli Piume e Piumini. A paradigm shift requires transparency, time, and accountability. Cinelli Piume e Piumini invests resources in sustainability and promotes clear communication, supported by concrete and verifiable results. Because the rule is that the message "gets through" if...
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