January brings with it the allure of a fresh start, and among the things to mark on your calendar is the White Goods Fair, the time of year when all home linen brands offer tempting deals. Here’s a curated selection of the most beautiful (and clever) offers not to be missed.
The White Fair has always been the perfect opportunity to get inspired and renovate your spaces without emptying your wallet. The right approach? Think of it as a little treasure hunt for fine fabrics, timeless textiles, and colorful ideas, always remembering the basic rule: to find good deals, you don’t just have to be amazed and captivated, but you also need to sharpen your senses, carefully evaluate quality, compare brands and models, be wary of excessive discounts that could hide inferior materials, and pay close attention to detail.
What’s worth looking for?
- Natural, sustainable, and breathable fabrics: linen, organic cotton, hemp, or Tencel are excellent for sheets, towels, and duvet covers because they offer comfort, durability, and lightness. You can’t go wrong with washed linen: it’s soft, and its worn look makes it extremely chic yet easy to care for. Be careful: if a product claims sustainability, check that it’s Oeko-Tex certified.
- Handcrafted details and refined design: small embroidery, expert finishing, and precise cuts are the plus points to look for if you want your home textiles to tell a story, stand the test of time, and have a unique touch.
- Neutral, enveloping tones: they never tire and bring harmony, especially to the bedroom. But you can also use them as a base for adding a few more intense colors, which, thanks to the opportunities offered by the White Fair, are worth trying to give rooms character. Bright shades become statement pieces, while the rest of the linens maintain elegance and harmony.
Vibrant colors: January is the perfect time to experiment. A few accents of pale pink and sage green, but also bolder shades like fuchsia, turquoise, mustard yellow, or emerald green, can make a striking detail without completely overturning the space, requiring no major investment, and without regrets if these shades aren’t your thing next year. I’m thinking of vibrant pillows, pillowcases, sofa throws, or towels, balanced with neutral shades for an instant wow factor that’s both subtle and elegant. - Vibrant colors: January is the perfect time to experiment. A few accents of pale pink and sage green, but also bolder shades like fuchsia, turquoise, mustard yellow, or emerald green, can make a striking detail without completely overturning the space, requiring no major investment, and without regrets if these shades aren’t your thing next year. I’m thinking of vibrant pillows, pillowcases, sofa throws, or towels, balanced with neutral shades for an instant wow factor that’s both subtle and elegant.
Below you’ll find a selection of unmissable home linen pieces (and prices), which I’ve chosen from must-haves and irresistible gems. Everything is available for purchase online from your couch, it’s all discounted for this special offer period (while supplies last, so take your pick!), and it’s all carefully selected to transform your living space into a haven that reflects you, increasingly welcoming and enjoyable (but without breaking the bank).
1 – SKINCARE EFFECT
Dalfilo’s pillowcase isn’t just a simple pillowcase, but a true beauty treatment made in Bergamo. Silk on the outside, cotton on the inside, meaning that, in addition to being hypoallergenic and antibacterial, silk proteins reduce facial skin dehydration, reduce irritation, and leave hair soft, shiny, and hydrated, preventing tangles and frizz. Cotton, on the other hand, increases its resistance. Plus, with its smooth, shiny texture, it ensures a peaceful night’s sleep.
Dalfilo silk pillowcase, 50×80 cm, €72 (can be customized for an additional €10) – dalfilo.com
2 – HYPOALLERGENIC
The Kiyo duvet cover by Kayori is made of 100% Tencel, a naturally occurring, artificial fiber with a silky feel. It’s biodegradable, breathable, antibacterial, and anti-mite, making it ideal for allergy sufferers or those with particularly sensitive skin. Kiyo is warm in winter and cool in summer, adapting to your body temperature, ensuring the perfect sleeping environment. Finally, it contains no synthetic dyes or harmful substances. This one, pictured, is in a warm and refined dove gray.
Kiyo duvet cover by Kayori, 140×200 cm €65 with 1 pillowcase; 240×200 cm €129 with 2 pillowcases; 200×200 €119 with 2 pillowcases; 260×200 €139 with 2 pillowcases – kayori.nl
3 – NATURAL BENEFITS
Cinelli Piume e Piumini quilts are made with white goose down filling. All models guarantee lightness, high breathability, and optimal thermal comfort, combining aesthetics and well-being. The designs offered include over 40 florals, natural elements, geometric patterns, and captivating shades. The Cinelli Bed Line is not only beautiful, but also hypoallergenic and Nomite certified, a symbol that guarantees product quality through high production standards. The brand also boasts certifications attesting to the traceability of raw materials and the protection of animal welfare.
4 – MULTIPURPOSE PLAID
Caldo Pareo Valencia by Dondi Home is a multipurpose quilt. You can place it on your bed for added warmth. You can also take it with you to the sofa or your favorite armchair for moments of relaxation. You can simply use it to add a pop of color to the room, since it is warm and enveloping thanks to the padding, but it also has a lively print placed on the upper part while it is in plain brushed cotton on the lower part.
Warm Valencia Pareo by Dondi Home, 140×180 cm, €77 – dondi.it
5 – THREE IN ONE
The Aloe 4 Seasons duvet is Bassetti’s versatile duvet. I recommend it because it’s a must-have that allows you to save money. Made of microfiber, it features two separate layers of duvet: a lightweight one (130 g) for spring and summer, and a heavier one (220 g) for fall. The two layers can be joined with special ties to provide greater thermal insulation during the winter. It’s also hypoallergenic, refreshing, and beneficial for the skin and sleep thanks to millions of microcapsules containing Aloe Vera essence, which transform its cover into a source of well-being even after numerous washes. Made in Italy and certified according to Standard 100 by Oeko-Tex.
Bassetti Aloe 4 Seasons duvet, single 155×200 cm, €115.50; double 250×200 cm, €157.50 – bassetti.com
6 – PATENTED WARMTH
An icon of Lanerossi design, the Vintage Electric Blanket by Paola Navone – Otto Studio was born from a 1956 patent and has been updated today, blending fine wool, material research, and signature design. The patented double-layer merino wool structure creates an exceptional natural thermal barrier, maintaining a constant body temperature and promoting breathability during sleep. It is designed to promote physiological well-being and, thanks to its velvet trim, rounded corners, and vibrant colors, to transform any space. Try it on neutral sand or dusty gray sheets and see what a difference it makes!
Vintage electric blanket by Lanerossi, designed by Paola Navone – Otto Studio, double 220×250 cm, €525 – lanerossi.com
7 – SOFT MESSAGES
Bring a touch of lightness to your living area (and your mood) with the Enjoy Little Things and Hello Spring cushions by Giardino Segreto, made of 100% linen in natural shades, featuring hand-painted writing and a practical zip closure. Lying on the sofa, they remind everyone that life is made up of small, precious moments, including the arrival of spring, which, when it finally returns, will be sincerely welcomed.
Giardino Segreto Enjoy Little Things and Hello Spring cushion covers, 35×45 cm, €16 each – giardinosegreto.it
8 – SUSTAINABLE ELEGANCE
A premise: I like L’Opificio because it believes sustainability is a constant and concrete commitment. That’s why it offers furnishing fabrics and velvets free of formaldehyde and heavy metals, reduces waste through upcycling rather than recycling, reduces consumption thanks to a short vertical production chain, and focuses on gender equality and ongoing employee training. That being said, the Funky 1904 sofa cover fabric is elegant and sophisticated and can also be used as a spring throw. Made of viscose and polyester, it has a mesmerizing turquoise jacquard design and is custom-made to order.
Funky Tissue 1904 by L’Opificio, 140×140 cm, € 212,50 – shop.lopificio.com
9 – ALPACA (ALSO) FOR BABIES
The blanket, made from a blend of alpaca (50%) and pure virgin wool (50%), is called Machu Picchu and is by Mazzoni Casa. It has natural colors, is finished with a fabric edge, and is incredibly warm, soft, and silky. Alpaca wool has been prized since ancient times for its lightness, impalpability, and thermal properties. But that’s not all: what makes this blanket even more special is the fact that alpaca wool is lanolin-free, making it hypoallergenic and therefore perfect for even the littlest ones. It is handcrafted in Italy with great care. A truly unmissable must-have.
Blanket Machu Picchu by Mazzoni Casa, 160×220 cm € 145,20, 180×220 cm € 178,20, 250×220 cm € 244,20, 270×230 cm € 262,20 – mazzonicasa.it
10 – FLORAL EMBROIDERY
The Douvaine curtain by Loberon has a romantic allure from times gone by. I find it delicate but not overly cutesy, beautiful in the living area as well as in the bedroom. It features a semi-sheer pure linen fabric that lets in daylight but provides excellent protection from prying eyes. Its floral embroidery, though not all-over, adorns the fabric on both sides. It attaches easily to the rod with tie-backs and is machine washable at 30°C. Beautiful and practical.
Douvaine curtains by Loberon, 140×250 cm, €49.95 each – loberon.it
11 – WORN LINEN
The pair of pure linen Panama face and bidet towels by Lisola boasts a worn look and unparalleled softness. They are garment-dyed, meaning they are made and then immersed in special tubs filled with a blend of pigments. This artisanal process gives the fabric a naturally faded, variegated color and a pleasant, retro aesthetic. The beauty of these towels is that they’re easy to machine wash (just remember to wash dark colors separately the first few times) and you don’t need to iron them. Lisola is an exclusive collection from LisolaStore, a leading Made in Italy brand.
Pair of face towels (100×60 cm) and bidet towels (60×40 cm) by Lisola, €39.89 – lisolastore.it
12 – THE EMBRACE OF BAMBOO
Bamboo is not only one of the most sustainable and least polluting plants on the planet (it grows without human intervention, without pesticides or fertilizers, and with very little water), but it also allows for the creation of a fabric with exceptional properties. Breathable and temperature-regulating, it absorbs moisture more than cotton, is antimicrobial, antibacterial, and prevents skin irritation. Finally, it has a natural sheen and a softness comparable to that of cashmere. This is why Palù’s bathrobe is called Perla Rara: made of bamboo terry, it’s a true gem of softness against the skin. It’s also very elegant, with a shawl collar and roomy pockets. It can also be personalized with embroidered monograms.
Rare Pearl Bathrobe by Palù, € 78 – palu-bamboo.com
13 – HEMP GOODIES
On the Over tablecloth by Society Limonta, the overlock embroidery creates contrasting stripes across the entire surface. This detail gives it an interesting geometric texture, minimal yet striking. Made of a cotton and hemp blend, Over is available in the shades of Mastice (pictured left) and Tisana (pictured right). To enhance its innate class, avoid white tableware and choose ones in the same shades as the embroidery. If you like contrasts, dare to use color with a bouquet of flowers (orange or purple) as a centerpiece.
Over Tablecloth by Society Limonta, 180×280 cm € 245, 180×350 cm €315 – societylimonta.com
On the cover, the Botticelli pillowcases by Dondi Home in soft three-ruffle cotton satin, with vibrant shades. – dondi.it/it
