This edition transformed the fair into an experience, the city into a story, and the project into a cultural gesture: with new visions and international influences, it restored the profound meaning of a transformating era, opening a space for collective reflection.
September brought us in a lively, bustling Paris, filled with excitement and electric energy. The kind one breathes in when experiencing true creative ferment, shared and stimulating. Maison&Objet 2025, at the Parc des Expositions de Paris-Nord Villepinte, was not just a fair (running concurrently with Paris Design Week), but a place where design ceased to speak only about objects to start telling something deeper: who we are and where we are going.
M&O 2025 – Decor & Design | Home linen by Tomète © Maison&Objet
51,500 visitors, including 10,400 attending for the first time, from 138 countries: the numbers tell a story worthy of note, but the real surprise was another. In the air, in the widespread curiosity, in the collective desire to reinvent living. This edition grossed over €111 million in economic impact on the region: a significant outcome reflected in spending on accommodation, dining, transportation, and local commerce, confirming the fair not only as a cultural event, but also as a true economic driver.
M&O 2025: Decor & Design | Cosin Paris © Anne-Emmanuelle Thion © Maison&Objet
The offering—broad, visionary, concrete—brought together 2,125 brands, 626 of which participated for the first time, distributed across six key universes: Cook & Share, Decor & Design, Craft, Fragrance & Wellness, Fashion & Accessories, Gift & Play. The result? A fluid and coherent experience, able to respond to the needs of the present with intelligence and sensitivity.
M&O 2025. Design District, Hall5A © Anne-Emmanuelle Thion © Maison&Objet
At the heart of the fair, the Design District, curated by the Hall Haus collective, was an immersive laboratory that welcomed 52 brands, many of them making their “first appearance.” Here, one sensed a design no longer content to be merely beautiful, but demanding also to be ethical, narrative, and responsible. Tailored seating, transparent speakers, hybrid materials: each stand was a story, a unique idea.
M&O 2025: Welcome Home – An Open House, Open to All by Amélie Pichard © Anne-Emmanuelle Thion © Maison&Objet
In this spirit, WELCOME HOME – An Open House, Open to All fits perfectly, an installation that captured the essence of the entire edition. Under the artistic direction of Amélie Pichard, a bold creator invited to this renewal-themed edition to think outside the box about the evolution of our lifestyles, the nstallation emerged as a true living manifesto.
M&O 2025: Welcome Home – An Open House, Open to All by Amélie Pichard © Anne-Emmanuelle Thion © Maison&Objet
An open, ironic, and accessible space, it celebrated creative freedom and the inclusivity of design, transforming 300 objects into characters capable of prompting reflection—with both lightness and depth—on our relationship with spaces and things. At its center, a large teapot-house by ceramist Blumen stood as the perfect symbol of the encounter between dream and matter.
M&O 2025: The Talks with Amélie Pichard © Maison&Objet
Talks and awards further enriched the fair with stimulating content. The voices of Thomas Jolly, Mory Sacko, Sebastian Herkner, and Vincent Darré traced different, sometimes divergent trajectories, yet all converged on a shared question: how can design respond in new ways to a changing world? Particularly striking was the first edition of the Women & Design Innovation Awards, which honored two female figures able to bring innovation, vision, and uncompromising sustainability: Elaine Yan Ling Ng, Hong Kong designer and founder of The Fabrick Lab, and Sophie Salanger, director of Manufacture de Couleuvre.
M&O 2025: Rising Talent Awards © Maison&Objet
Emerging talents also had an important place in the fair. With Future on Stage and the Rising Talent Awards, we saw projects that combined vision and concreteness. The names to keep in mind? Drobe, Yüssée e Hilo. In Pavilion 5A, the Factory area served as a launchpad for many debuting brands and designers, offering visibility but also tools to foster real growth.
M&O 2025: Factory, Hall5A © Anne-Emmanuelle Thion © Maison&Objet
Cook & Share is also back and renewed, in Pavilion 4, where food ceased to be only “gastronomy” and became daily ritual, culture, multisensory experience. Refined tastings, new collections, dialogues with chefs and designers: here, the table became a space of exchange, beauty, and shared time.
M&O 2025: Cook & Share | Bordallo Pinheiro © Anne-Emmanuelle Thion © Maison&Objet
Making everything even more powerful was Paris Design Week, which extended the fair’s center of gravity into the city itself. Boutiques, showrooms, galleries, ateliers transformed Paris into a true widespread exhibition hub, where design was lived in its most everyday yet poetic form. This year, the event celebrated its 15th anniversary with a new vision, developed in parallel with M&O. 180 emerging talents and 375 locations created a collective and ever-evolving story, redesigning the creative map of the capital through thematic routes across Le Marais, Saint-Germain-des-Prés, Opéra, and Bastille.
Paris Design Week: Luceplan, Dix Bougies by Studio Odile Decq © Maison&Objet
In this context, Luceplan took part for the first time in the official PDW circuit with an exhibition at Odile Decq’s Confluence design school in the heart of Le Marais. The installation celebrated the historic collaboration between the brand and the architect, presenting a new version of the Dix Bougies collection and showcasing innovative, dreamlike solutions born from projects such as Pétale and Soleil Noir, which combine light quality, acoustic comfort, and formal experimentation. An unmissable appointment for professionals and enthusiasts, highlighting the value of the artistic exchange between design and technology.
Paris Design Week: The Corals of Freedom – Aude Franjou – July Column, Place de la Bastille © Greg Sevaz Colonne de Juillet, Place de la Bastille © Maison&Objet
Particularly significant were the events by Design sur cours, which reactivated Paris’s heritage with tailor-made XXL installations: from Aude Franjou’s textile corals at the Colonne de Juillet in Place de la Bastille, to Jérémy Pradier-Jeauneau’s poetic labyrinth at the Hôtel de la Marine. Great attention was also given to the feminine dimension of design, with figures such as Juliette de Blégiers, Béatrice Saint-Laurent, Margaux Keller, and Marie-Bérangère Gosserez. Internationalism, the exchange of ideas, and a future-oriented outlook marked the entire week. From China to Portugal, passing through Guatemala and Hong Kong, each country brought its own identity, creating a true tour of the world in just a few days.
Paris Design Week: Hôtel de la Marine © Maison&Objet
This year, M&O did not just showcase, it asked questions. It created connections. It gave voice to a collective need to make a change. In an era still uncertain, it staged a clear determination: not to stand still.. Buyers and distributors moved with care and courage, seeking in the new the drive to start again. In the end, what remains from this edition is a rare feeling: that of having taken part in something able to touch the raw nerves of our time, speaking with style about profound matters. A shared dynamic to remember, for the way it mirrored and fueled change. And for those, like me, who seek in design not only objects but sparks to light up new ideas, there is nothing left but to mark the next appointment in the calendar: January 2026.
Paris Design Week: Hôtel de la Marine © Maison&Objet
On the cover, Maison&Objet 2025 © Anne-Emmanuelle Thion © Maison&Objet
