The best gift? The unexpected one, capable of evoking pleasant sensations and memories. The most beautiful one? Fattobene has selected some of these objects that have lived in our homes for years, winning the hearts and habits of millions of consumers.
Fattobene, the platform for the research and valorisation of Italian objects that have existed for generations, presents an assortment of everyday classics, on sale in the Triennale Milano store until 31 December, which aims to be a tribute to the words with which Bruno Munari defines all those objects worthy of receiving the “Golden Compass to unknowns”:
“Even before the term design was used to define the production of objects that respond to necessary functions, such objects were already in production and continue to be produced. They are objects of daily use in homes and workplaces and people buy them because they don’t follow fashions, they don’t have problems with class symbols, they are well designed objects and it doesn’t matter by whom. This is real design“.
Coccoina candle, Balma Capoduri & c. Voghera (Pavia), since 1924
With its unmistakable almond scent, Coccoina is a true Italian icon. Even today it is produced following the original recipe. For the company’s hundredth anniversary, Coccoina also becomes a candle. Almond scented, of course. € 6 – coccoina.it
Notebook, Grafiche Tassotti, Bassano del Grappa (Vicenza), since 1957
The patterns of these wonderful notebooks come from the Remondini Historical Archive (a family of world-famous 18th century illustrators). In 1957, Giorgio Tassotti rediscovered this iconographic heritage and, since then, has revived it in the Bassano del Grappa printing house. € 6 – tassotti.it
Clothes rack, Industrie Toscanini, Borgosesia (Vercelli), since 1920
Toscanini’s success began in the 1950s, when the company started producing coat hangers for La Rinascente. Since then, Toscanini coat hangers have been favored by fashion houses all over the world and by the most refined customers, who love to personalize their wardrobe with a touch of unique style. € 39,90 – toscanini.it
Pennelli Cinghiale, Cicognara (Mantua), since 1945
We are at the end of the Second World War, when Alfredo Boldrini chooses to switch from the production of brooms to that of brushes. Thus was born a brand capable of evoking strength and resistance starting from its name. This line is a tribute to the founder who, with his vision, made Pennelli Cinghiale part of our collective imagination. € 8 – pennellicinghiale.com
Marvis toothpaste, Ludovico Martelli, Florence, since 1950
With the economic boom, many pharmacies are launching new toothpastes in tubes. Among these, Marvis makes his appearance. In the 1990s, Ludovico Martelli acquired the brand, preserving the original packaging and developing new, very high quality flavours. € 4,50 for 25 and € 8,5 for 85 ml – marvis.com
Leone clasps, Dell’Era Giuseppe, Annone Brianza (Lecco), from 1850
Made in Italy by Leone Dell’Era for more than a century, these clips are a must for the desk. Resistant and colourful, they retain the historic brand, a lion with a shield, designed by Giuseppe Dell’Era, founder of the company. € 1 – delleragiuseppe.com/it
Where to find them
Inside the Triennale Milano store, a temple of reflection on “good design” in the “Everyday Icons” corner. Until December 31, 2024.
Viale Alemagna 6, 20121 – Milano
Hours: Tuesday-Sunday, 10.30am-8pm
Who is Fattobene
Conceived and created in 2015 by Anna Lagorio (journalist) and Alex Carnevali (photographer), the project investigates Italy from North to South, in search of all those traditional masterpieces that have existed for generations. Fattobene is a tribute to good design and an invitation to discover that even the simplest object has its share of wonder.
