Our investigation focuses on one of the Milanese landmarks for home shopping, in one of the most charming Milanese neighborhoods, in the Pagano area, among period buildings and glittering shop windows.
Walking along the street, on the corner between Corso Vercelli and via Paolo Giovio, the window of Zara Home immediately catches your eye, one of the three city sales points of the brand (the others are in Corso Matteotti and at the Fiordaliso Shopping Center in Assago) . The location is already very beautiful in itself, it is a recently renovated Art Deco building and the shop takes up most of the ground floor, with a convenient main entrance at the beginning of the Corso and another to the side in via Giovio. Our visit will end with a decisive evaluation on a scale of votes between 4 (not at all satisfied) and 9 (definitely satisfied).
ZARA HOME – CORSO VERCELLI 37 – MILAN
THURSDAY OCTOBER 1 – 5.30 PM
The entrance is located on a wide pavement, with a double door open onto a practical imperceptible slide: no risk of tripping and already set up for people with walking difficulties. We’re off to a great start. The shop is on two floors, connected by a comfortable and clean transparent lift, around which the stairs lead up.
Once you cross the threshold, you find yourself in a small entrance hall which already presents some products, including a bed: from this point the entire ground floor develops with textiles, clothes, home accessories (including lamps) and fragrances, close to the crates placed at the bottom of the room. On the first floor, however, the kitchen and tableware, towels and bathroom textile departments, finishing with the area dedicated to products for children. The environment is well lit, very clean, tidy and with at least two sales assistants, always ready to help, in each reference area.
Looking at the bedding proposal on the ground floor, among sets of sheets and bedspreads, we are immediately approached by a kind sales assistant who is interested if we need help. We ask her if there are other colors of the outfit we are looking at and she points us to another wall where we find what we were looking for. The choice is really varied, everything is arranged very well and clearly, tidy and nothing is out of place. We choose a sheet with matching pillowcases and the sales assistant immediately offers to take the goods to the register so we don’t have to leave them in our hands.
We move towards the scents, but not before having taken a look at the nightwear session (really interesting pajamas, dressing gowns and slippers): here we enter a scented corner, where we find the same rigor in the order and in the proposal, rich and interesting. Another sales employee approaches and asks us if we want advice or need his help, he is knowledgeable and kind, but in this case we are only satisfying our curiosity to smell the latest fragrances. All very good.
On the upper floor we move towards the “tableware” area, where a well-set table dominates, with displays behind it (always very tidy) with every possible plus that can be useful in this field. On the left, there is the towel area: the same goes, there is nothing to criticize about the display methods, order, cleanliness and kindness of the staff.
Our visit continues in the children’s department, a more secluded area behind the staircase, full of beautiful products designed for the little ones. We move from dresses and pyjamas to a whole universe of textiles for the bed and bedroom, without forgetting wooden toys and specifically designed accessories. Even in this environment, we find a kind sales assistant, who we ask for advice on a gift and helps us choose a soft baby outfit.
Notes: the shop is really well laid out, the spaces are functional and you can move around comfortably, if there is a step a nearby ramp makes up for the problem, while the first floor can be easily reached with the fast and functioning lift. The goods are very varied (there are also products for animals) and create, in the display, inspirational mixes and matches, which suggest how to combine even the small furniture and carpets that complete the offer. Truly an excellent experience.
Hospitality, atmosphere and helpfulness of the staff: 9
Exposure and variety of collections: 9
Quality/price ratio: 9
Consigliatissimo.
